ANITA DONGRA

INDIA

THE DESIGNER

FASHION DESIGNER - "AND DESIGNS INDIA LTD (ADIL)"

Anita Dongre (born October 3, 1963) is one of the most successful and popular fashion designers of India. She was born and raised inBandra, West Mumbai. Anita studied Fashion Design at the fashion institute of SNDT Women's University in Mumbai. In 1998, she started And Designs India Ltd. (ADIL) with her sister Meena Sehra and brother Mukesh Sawlani. 

At the early age of 12, Anita had decided that she wanted to be a fashion designer. She had an unrelenting passion for creativity and design. After completing the fashion designing course at Mumbai's SNDT college, she started designing and supplying Indian wear for 12 years to almost all the famous boutiques in Mumbai. Though the heavily embroidered Indian wear did good business at the boutiques, she realized that the fashion conscious Indian went abroad to buy western wear. Having traveled abroad extensively she had seen the changing trends and a seed of an idea of starting her own label was born. 

Today her brands AND (western wear) Global Desi (Indo-western) and her signature label Anita Dongre (Timeless - bespoke bridal wear, Iinterpret - pret label, Grassroot - eco friendly label and AD Menswear) sell from more than 550 stores across India, including multi brand outlets. Anita also has a bespoke jewellery line Pinkcity. A rare collection of jewellery designed using highly skilled traditional Rajasthani craftsmanship, Meenakari and Jadau.

By reviving the lost art of traditional weaving techniques and master craftsmanship,Anita Dongre recreates classic regal splendour. The richness of Benares silks, cottons and brocade weaves,tie and dye, hand painted silks of Jaipur, Ikats of Andhra Pradesh and Chikankari of Lucknow are all captured in her creations that can be handed down over generations.

 Her eponymous labels have enhanced many an award show, global red carpet events, international catwalks and the pages of all the top end fashion glossies. 

She featured on the cover of the November issue of FORTUNE as one of the 50 most powerful women in business. Anita Dongre is on the advisory board of Lakme Fashion Week 2015 and is also a Gen Next mentor for the same.

SOCIAL MEDIA:

BRAND: AND DESIGNS INDIA LTD (ADL)

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